Genre, Sub Genre and Audience (continued)

Tower Heist (2011) is a Crime Comedy which crosses two genres; Crime and Comedy, the target audience that may appeal to this film is unisex meaning male and female audiences may be attracted to this movie, also mainly young adults, early teens from the ages of 13-14 and over.

We can tell that the film is a crime comedy by the actors being on top of the building which connotes a urban/gangster vibe. Also being a comedy film the actors portray this as they do not look serious and in the poster there is a maid which looks out of place to be fighting crime and also the cartoon dog at the bottom. By being a comedy crime genre this will appeal to the target audience mentioned before as younger viewers tend to like to 'have a laugh' and also like the adrenaline and action of crime happening. We can also tell this is a comedy film by the main actors, Eddie Murphy and Ben Stiller who are both comedian actors therefore by seeing these two the audience automatically think that the film is going to be funny.

Friends With Benefits (2011) is a Comedy Romance which also cross genres, the target audience for this film is 15 and over, we can tell by having young actors on the poster to portray the age group for this film also by the title is gives off the idea of what the film is about and by the age group mentioned it fits the stereotype of teenagers as people 'only' see teenagers to be interested in sex drugs and party and this film comes under the sexual side. The romantic side to the film is shown by the body language the actors give as the woman (Mila Kunis) is giving a flirtatious look.




These two posters represents the crossing of two genres, the effective thing about cross genres is that they benefit two genres and by having sub-genres in film industry it gives more films to choose from as viewers.