. Launched in 2001
. responsible for an song based model of consumption replacing an album based model with negative effect on industry profits.
. Apple do not invest in stars/bands
. Itunes leading world downloading purveyor (10 billion downloads by Feb 2010)
. Bulk of profits made through sale of hardware
. Devices becoming increasingly multi-media (convergent)
Soul Jazz
. Small, London based boutique label
. Music of black origin
. Off the beaten track, obscure artists- compilations and re- releases
. Desirable CD packaging - good design, slip cases, informative booklets
. Niche audience -
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